You’ve probably heard a lot of talk lately amongst hoteliers lately about slow travel. What does this mean, and why is it crucial for your hotel? Here’s a quick breakdown to get you up to speed.

Slow travel refers to “sustainably paced travel”. It is contrasted with fast travel, which is a traditional form of travel that leads to more strain on the environment. Sustainable travel is one of the top trends in the industry right now. It was starting to catch on even before the pandemic, but now it’s picking up even more speed. So why the name “slow travel”?

A past trend in the travel industry was fast travel, where a person or group would hit a number of locations in rapid succession. They may fly to a state, rent a car, spend a night or two at a hotel, hit the local attractions, and then head off to several other destinations. Multiple flights, lots of driving, and being in one hotel after another increases strain on the environment, but it was convenient for people who wanted to take in all the sights on a whirlwind tour.

Slow travel involves being present, mindful, living in the moment, and taking it slow. Travelers may stay at a hotel without even having any local sights to take in. They just want to unwind for a week, use the pool, eat at the restaurant, and shop for some local goods.

Helping Your Hotel Stay on Trend

A1 American wants to help you provide sustainable stays for long-term guests who are looking to take things slow. Our quality linens make the guestroom comfortable, and our essential care products protect your staff and guests. Call 833.205.2200 to get in touch with a friendly A1 American representative and learn more.

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