The Pantone color of the year for 2022 is called Very Peri. While upon first impression, this color will give off a violet-red perception to those who see it, the color is named after the integration of periwinkle blue, which gives it a unique coloration. With this color, Pantone wants to inspire joy, creativity, and self-expression.

If you want to stay on-trend at your hotel and fill your guests with the emotions aspired to in the color description, how can you incorporate Very Peri into your color scheme this year? Here are a couple of suggestions to do the part:

  • Custom color products – if a product is available to be color matched, you can use this color as your customized option. Whether it is something as simple as a throw pillow in each room or some new cloth napkins in the hotel restaurant, it requires only a gentle touch to introduce this unique color into your hotel.
  • Digital marketing – the far easier (and cheaper) way to incorporate Pantone’s color of the year is to use it in your digital marketing. It costs nothing to find out the color’s hex code and use it on your website, social media accounts, and other digital marketing materials. Remember to use it sparingly if it clashes with your hotel colors. Or you could be really bold and change your logo color for a special campaign, geared just for Pantone 2022.

The Supplies Your Hotel Needs to Stay on Trend

A1 American has the products your hotel needs to stay on-trend. From hospitality supplies that meet daily needs to essential care products to help you navigate the ongoing pandemic, we do it all. Call 833.205.2200 to learn more or get in touch with a friendly A1 American representative to start your order today.

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