During the pandemic, the only way for a retail business to survive was to pivot to an online sales model. However, you can also set up an e-commerce store for a hotel gift shop. Ecommerce also involves buying services online, so this would include direct selling hotel rooms, vacation rentals, online fitness programs, and food delivery. The hospitality industry needs to be efficient when it comes to e-commerce, so here are a few things to know:
- SEO – yes, you may have to pay for some ads. However, your long-term game plan should be to develop natural site traffic with SEO. That stands for search engine optimization. All of your web pages need to be designed to be SEO-friendly, and your content needs to work along with your search engine ranking goals.
- Marketing Plan – whether you are selling a product or service, you need to have a game plan for your digital marketing. How will you use social media to increase your online presence? How can you use a loyalty program to drive repeat business to your site?
- Analytics – you need to track not only site visitors but also conversions to make sure the people arriving at your site are actually making a purchase. This can help you to refocus if you are getting plenty of traffic but are still lacking sales.
Making Your E-Commerce Site Work for You
From direct marketing to social media, your e-commerce store will only be as successful as your digital marketing strategy. A1 American is here to help once you get a customer to your hospitality business. So be sure to check out our vast assortment for all your needed hospitality supplies.