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4 Tips for Growing Your Hotel’s TikTok Following

TikTok has become a popular media outlet for businesses that want to interact with the younger generation. How can you reach younger travelers and increase the image of your hotel brand? Here are a few tips to help you boost your TikTok following below:

  • Create great content – this should go without saying, but the better your videos are, the more likely people are to follow you and share your posts. The right song or stunning imagery could be what causes someone to stop scrolling for your video.
  • Have a target audience – what does your hotel specialize in? Are you focused on wellness travel? Sustainable travel? Or perhaps culinary travel? The more targeted your audience is, the faster you can reach the right travelers.
  • Use the right hashtags – you know the drill. This is how you expand your reach. However, don’t think you can use the same hashtags on every platform and get the same results. TikTok will require its own keyword research to ensure you are using the tags that will reach the right users.
  • Pay attention to what is trending – sometimes, there is a particular song or challenge that grows popular. If you capitalize on what is trending, you can get your content in front of more eyes.

Create a Social Media Friendly Hotel Aesthetic

Your guests are not just going to find your hotel on social media, but they are also going to record their own posts in your lobby, guestrooms, by the pool, in the gym, etc. A1 American can help you to be ready by providing the hospitality supplies you need for every part of the hotel. Plus, we offer essential care products that will make this health-conscious generation happy. Call 833.205.2200 today to get in touch with an informed A1 American representative and learn more.

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