Brand reputation is everything in the modern business world, especially when it comes to the hospitality industry. The right reviews and word-of-mouth recommendations can make or break a hotel chain’s recovery in a post-pandemic world. Here are some tips to help you crush your customer relationships game so that your brand reputation brings in more bookings:
- Work at maintaining your existing customers – researchers are consistently finding that it costs a fraction of the amount in advertising to get a previous customer to use your hotel chain again versus trying to bring in a new customer. New customer acquisition is a must, but not at the cost of customer retention, a far more affordable way to drive revenue. Use the data you collect on your customers for direct marketing to them with personalized travel packages.
- Establish your brand identity and maintain it – let customers know what your values are. If you are working on making your hotel more sustainable or are protecting the health and wellbeing of your guests, keep this at the forefront of your marketing, especially on social media.
- Tell your story – the modern generation wants experiences. If they feel connected with your brand’s story, that will build your relationship with the customer.
- Respond to negative reviews – you may be able to turn a negative into a positive with a simple message that leads to a resolution.
Stay on Brand During the Visit
A1 American can help you to keep displaying your brand values when a guest arrives at your hotel. From sustainable amenity dispensers to essential care products that protect your staff and travelers, we provide the supply solutions you need. Check out our hospitality product catalog today. Then call 833.205.2200 to get in touch with an informed A1 American team member who can help get your order started!