Online reviews are the purse of any modern-day hospitality business. From restaurants and hotels to resorts and vacation rentals, travelers are going to be checking reviews before booking. Of course, one of the best ways to have someone find your business in the first place is through search engine optimization (SEO). How can you integrate your SEO strategy with your online reviews? Here are a few tips below:
- Research your reviews – start with an analysis of your existing reviews. They may be on sites like Google, TripAdvisor, Yelp, and so on.
- Claim your business – you can do this on Google and on many other platforms. This will allow you to add company info, respond to reviews, and the like. The more active you are, the more this will signal to Google that your business deserves attention in site rankings.
- Respond to both positive and negative reviews – with negative reviews, apply the suggestions from our previous blog on the topic. Use the positive reviews to reinforce good experiences and learn what people like about your business to focus on what people already enjoy in your SEO (for example, the view from the room, the great food in the restaurant, the heavenly spa, etc.).
- Bonus tip for small businesses – quote positive reviews on your website and in social media posts and reinforce the fact that future guests will have a similar experience.
Use SEO to Bring in Travelers and Deliver a Great Experience
Once you get those guests to your business, you need to follow through so you get more positive reviews and keep the process going. A1 American has the vital supplies hospitality businesses need, including essential care products to get you through the reopening period.